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CONNECT WHATSAPP YOUR WAY

Official API, coexistence or QR.

Three ways to use WhatsApp in Zinto. Pick the one that fits your volume and your number.

Official APIRecommended Meta's official connection for businesses. Your number connects to Zinto and it's the most stable channel for scaling.
How it connectsMeta embedded signup, in minutes Meta costPrice per delivered message CampaignsWith templates approved by Meta WhatsApp callsMeta requires a messaging limit of at least 2,000 conversations per day to enable them. Meta charges per minute Risk of being blockedLow: it's the official channel Best forTeams, volume and campaigns
CoexistenceWithout changing habits You use the official API in Zinto and keep using the WhatsApp Business app on your phone, with the same number.
How it connectsYou link your Business app number to the API Meta costMeta price for messages sent via the API CampaignsWith templates approved by Meta WhatsApp callsNot available with coexistence (Meta limit) Risk of being blockedLow: it's the official channel Best forBusinesses that already serve customers from the app and want to level up
WhatsApp QRCalls in beta You link your WhatsApp by scanning a QR code, like WhatsApp Web. It's the fastest way to get started.
How it connectsYou scan a QR, in seconds Meta costNone CampaignsNo templates, for low volume WhatsApp callsIn beta Risk of being blockedHigher: it's not the official channel and Meta may block the number on mass sending Best forGetting started, testing and contacts who already know you
WhatsApp calls through the official API require a number without coexistence, and Meta requires a messaging limit of at least 2,000 conversations per day to enable them; Meta charges for them per minute depending on the country. Via QR they are in beta. Meta may change the requirements.
OFFICIAL META PRICING

You only pay Meta what Meta charges.

Using regular WhatsApp is free. When you send messages through the official API, Meta charges for each delivered message. Zinto doesn't add a single cent on top. Choose your market and see the real price.

Market
See official Meta pricing
MARKETING0.0585 €‍Promotions, offers and campaigns · 58.50 €‍ per 1,000Example: a seasonal offer.
UTILITY0.0166 €‍Confirmations and notices · 16.60 €‍ per 1,000Example: order confirmation or appointment reminder.
AUTHENTICATION0.0166 €‍OTP codes and verificationsExample: your access code.
SERVICE0.0166 €‍Free-form replies within the 24-hour window.Example: you reply to a customer who wrote to you. Free within the 72-hour window of Click-to-WhatsApp ads.
Price per delivered message, based on Meta's reference table for Spain (EUR). Authentication is shown at the utility level. Meta may update its pricing.
How what you pay is calculated
01Meta categorizes the templateEach template is marketing, utility or authentication depending on what you use it for.
02The price depends on the countryWhat counts is the country of the number receiving the message, not yours.
03You only pay for what's deliveredA message that doesn't arrive isn't charged.
04The 24-hour windowWhen a customer writes to you, you have 24 hours to reply with free text. Outside that window you can only send templates.
What has changed in Meta pricing
July 1, 2025Per-delivered-message pricingMeta moves from charging per conversation to charging for each delivered template message.
October 1, 2026Service and utility in windowService messages and utility templates within the 24-hour window become chargeable. They remain free in the 72-hour window of Click-to-WhatsApp ads.
Meta only changes its pricing on January 1, April 1, July 1 and October 1. No changes have been announced for November 2026; the next date is January 1, 2027.
CAMPAIGNS

WhatsApp campaign calculator.

Estimate cost, sales and return before you send. Choose the official API or WhatsApp QR and compare.

1 · How you send
WhatsApp QR links your number like WhatsApp Web and doesn't use the official API. It has no Meta fee, but Meta may restrict or block the number if it detects mass sending or complaints. Use it with low volume, with contacts who already know you and with a number that isn't critical to your business. 2 · Market and message type
3 · Your campaign
Messages sentContacts you write to 2,500
DeliveryMessages that arrive 95 %
ConversionFrom delivered to sales 2.5 %
Average pricePer sale 60 €‍
MarginProfit on the price 40 %
Estimated result · Official API Profit after Meta cost1,277 €‍
Meta cost138.94 €‍2,375 × 0.0585 €‍ Estimated sales592,375 delivered Revenue3,540 €‍before margins ROI on Meta919 %profit ÷ Meta cost
Break-even: you need 0.24 % conversion to recover the Meta cost.
ScenarioSalesProfitROI Poor
0.3 % conversion729 €‍21 % Conservative
1 % conversion24437 €‍315 % Good
2.5 % conversion591,277 €‍919 % Exceptional
5 % conversion1192,717 €‍1,956 %
Launch my first campaign Indicative estimate based on Meta's pricing table. It is not a promise of results; your actual conversion may vary.
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